Web Discovery Engine Trapit Launches iPad App — But It’s Not Another Flipboard

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By: Laura Hazard Owen | paidContent.org

Trapit, a discovery engine for web content from the group behind Siri, is releasing its iPad app Thursday after launching a public beta web version last November. With the introduction of its tablet app, Trapit plans to compete against news reading apps like Flipboard and Pulse — and thinks it will beat those companies by using artificial intelligence to offer adaptive personalized content. It is also planning to enter into publisher partnerships.































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