Web Site Launched for Cross-Media Measurement Initiative

Posted
By: E&P Staff The World Association of Newspapers has launched a Web site to promote the use of cross-media audience measurements that will allow publishers to provide a more complete picture of their reach than print circulation alone.

The Web site for the Media Measurement Initiative Task Force contains research regarding the changing landscape of online media measurement and the development of standardised print and web measurement practices.

Paris-based WAN is the global organisation for the newspaper industry. It defends and promotes
the professional and business interests of newspapers world-wide.

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