Weekend Chicago 'RedEye' Reaches 100,000 Opt-In Subscribers

Posted Monday, May 5, 2008 12:00 am

By: E&P Staff A year after its launch, the weekend edition of RedEye has more than 100,000 opt-in subscribers, the Chicago Tribune's quick-read tabloid said Monday.

Mondays through Fridays, about 200,000 copies of the free paper are distributed through newsboxes and stacks in the city of Chicago. The weekend edition is home-delivery only, and must be requested. It is delivered Saturday mornings.

"We've developed a loyal following with our readers and getting 100,000 of them to sign up for a home-delivered weekend edition further validates it," RedEye General Manager Brad Moore said in a statement. "We're excited about the opportunity this provides for advertisers looking to target them at the ZIP code level."

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Weekend Chicago 'RedEye' Reaches 100,000 Opt-In Subscribers

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