What Are They Thinking? NBC-U and the ‘Digital Dozen’ Seek Perpetual Youth

Consider them Ponce de Leon investments.   Just as the Spanish explorer trawled Florida for the Fountain of Youth 500 years ago, NBC-Universal and its peers are now embarking on expensive voyages to seek a solution to aging and death, investing in and buying into the newest media. Their profound 2015 mantra: Get younger fast.