What audiences really want: For journalists to connect with them as people

Ask journalists about the core professional values that define good journalism, and the answers have been pretty consistent across the decades and even, to a large extent, around much of the world: factuality, impartiality, public service, autonomy, and ethics. These values are settled and foundational enough to constitute what Dutch media scholar Mark Deuze once called “the occupational ideology of journalism.”

But journalists aren’t the only ones with a stake in what those values are. Especially if journalists see their work as a public service, the opinions of the public they’re serving about what makes good journalism should be important as well.

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