What Brands and Publishers Need to Know About Meerkat

New social apps appear out of blue and quickly gain the attention of media and tech elite. Some, like Vine, stick and spread to the general population. There are others, like Ello, that quickly fade into oblivion.

One of those fates inevitably awaits Meerkat, a live video-streaming app that bounced around Twitter last week, as notables such as Gary Vaynerchuk and comedian Dane Cook began to stream an incredible amount of minutiae and top tech publications including CNET and Yahoo gave Meerkat glowing reviews.