California’s new loudness regulations (SB 576) will require ads within streaming content to match the volume of the primary program. This is much more than a compliance update. It reveals a far wider structural issue, while also signalling that the era of treating streaming as an exception to broadcast rules is ending.
For viewers, the issue is simple. Sudden spikes in volume during ad breaks remain one of the most persistent frustrations in streaming. For broadcasters, it’s a lot more complicated — and it runs deep within the supply chain.
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