What Can 'Folk Theories of Journalism' Tell Us About Why Some People Don’t Trust Us?

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I love a good folk theory.

A folk theory is “a belief based on received wisdom, rather than concrete evidence, knowledge, or facts.” It’s a sibling to “conventional wisdom,” a cousin to “old wives’ tale,” and a next-door neighbor to “common sense.” A folk theory is, in essence, the average person’s perception of how a complicated system operates — what makes intuitive sense to them as a somewhat-removed observer.

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