What counts as journalism — and who gets to decide?

I had just been hired as a news director, and in my first week on the job, I attended a content summit hosted by a major station group. The room was filled with news directors, GMs and digital and creative leaders. 

TikTok was already attracting the audience as a news destination for Gen Z and was the fastest-growing social media platform ever tracked by Pew Research.

When the floor opened for questions, I asked leadership about the company’s TikTok strategy.

The room reacted as if I had asked something awkward. No one was hostile, but there was a brief pause and a shift in the mood. People gave me the kind of look that said, “You don’t really understand how things work here.”

Click here to read more.