Consider this start-up conundrum: knowing the internet is about scale, what do you do if you are in a mid-sized society or market, but want to grow through the constraints that a cap on audience and revenues forces on you?
It is a challenge whether the (potential) audience cap comes from the size of the nation, the reach of the region or the scope-and income-of the segment you are targeting. Not all markets offer the scale of, say, a US, China or India.
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