What Does 'Innovation' Mean Anyway?

Posted Tuesday, August 25, 2015 9:53 am

Brian Braiker | Digiday

“Innovation” is one of those words that’s been used so often it has been completely stripped of its meaning. What does it mean to be an innovative brand in 2015? What are agencies really talking about when they talk about “innovating?” Asked point blank, they probably couldn’t answer.

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What Does 'Innovation' Mean Anyway?

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