What Gannett Gets by Getting Bigger and Why Newspaper Consolidation Will Continue

For three different reasons, Gannett’s surprise acquisition Wednesday of Journal Media Group (the former Scripps papers and the Milwaukee Journal-Sentinel) makes a lot of sense:

– In the era of digital transformation, bigger is better. A larger audience translates to better prospects for digital ad sales. The combined operations will have 100 million monthly uniques, according to the press release announcing the deal.