What Hearst is Testing and Learning Through the GNI Subscriptions Lab

Posted Wednesday, November 20, 2019 2:09 pm

Staff | Local Media Association

Through the Google News Initiative Subscriptions Lab, ten local media organizations have been testing, learning and sharing findings related to growing digital subscriptions. We asked Kelli Dakake, director of audience/passive channels at Hearst Newspapers, to share some of the tests she and her team have learned from through the GNI Subs Lab.

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What Hearst is Testing and Learning Through the GNI Subscriptions Lab

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