What is Google Newsstand and How Can Publishers Make the Most of It?

By: Dominic Ponsford | Press Gazette

Google’s Android is now the most popular smartphone operating system in the UK – so publishers can no longer just talk about iPhone and iPad apps.

But despite its increasing market dominance (on mobile anyway) the Google proposition for publishers remains a confusing one.

In December, 2011 Google launched Currents, a service which turned a news website into a fairly slick mobile-optimised app.