What Mail Online Could Teach Its Rivals

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By: Stephen Glover | The Independent

Mail Online last month overtook The Huffington Post to become the second most popular newspaper website in the world. According to comScore, which measures digital traffic, it recorded nearly 40 million so-called "unique visitors". The New York Times website was in first position with nearly 62 million unique visitors. Guardian co.uk was a very creditable fifth with nearly 31 million.

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