What Native Video Means for Twitter — and its Users

Posted Monday, January 12, 2015 7:57 am

By: Eric Blattberg | Digiday

Get ready to see a lot more video on Twitter.

The platform intends to unveil its native video product in the coming weeks, according to a recent report from Recode. Another report from AdAge detailed advertiser-specific video features that the social network has teased in discussions with brands and agencies, including autoplay ad previews and a pay-per-click model.

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What Native Video Means for Twitter — and its Users

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