What publishers need to know about the latest changes in Google search

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It has been a tumultuous year for us all, and no more so than in the search results with multiple major Google updates that have significantly impacted all publishers. Journalists have known for a while the importance of using tools like Google Trends to help target our copy and spot opportunities to drive additional audience. But the pandemic, along with those Google updates, has really accelerated the focus on news SEO as an essential discipline. In short, if you are in the news publishing "game" and you are not investing in news SEO, then your growth is likely to be severely stunted going forward.

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