Talk to anyone, and it’s clear that the the mostly young Snapchat audience is less enthusiastic about Discover than big media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day.
The main focus of the app will always be messaging photos and videos to friends, but Discover, where premium publishers post daily digital editions, is where many of the ads run. So for business’ sake, Snapchat is always evolving Discover, adding special publishers, tweaking the design and building traffic-driving gateways to it.
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