Snapchat, as Digiday reported earlier this week, is taking steps to build an ads API, which will introduce automation and sophistication to ad buying there.
It also means more ads, and a more concerted focus on commercialization for the messaging app. CEO Evan Spiegel has gone from openly skeptical of advertising, if not downright opposed, to seemingly recognizing the only way to riches is going to be mass advertising.
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