What Snapchat’s Evolution Means for Storytellers

The latest headlines around Snapchat have been a rollercoaster of highs, lows, and neck-jerking twists. Last week alone, the news that Snapchat’s vanishing videos now draw 6 billion views a day and that another legacy newsroom, this time The Wall Street Journal, would soon be joining its group of Discover publishers, were bracketed by a sobering report that Fidelity, which invested in the start-up through two different funds, devalued its stake in Snapchat by 25 percent, causing some stomachs to drop.