What the Oregonian’s New Web Strategy Gets Right and What It Gets Wrong About Online Media

By: Mathew Ingram | GigaOM

There’s been much sound and fury in media circles about a leaked internal presentation from The Oregonian that lays out the newspaper’s goals for its web content and sets performance measurements for reporters and editors. New York Times writer David Carr used the document as an example of how media outlets are compensating writers in part on traffic, and Ryan Chittum of the Columbia Journalism Review described it as institutionalizing the “hamster wheel” approach — one that values shameless click-bait rather than value-added journalism.