What to Expect From Media Metrics in 2018


We asked 10 experts in media metrics to tell us what they expected to see in 2018 (including several of our MetricShift20 honorees). The answers are at once sanguine about the direction of media metrics and frank in their assessment of what needs to change.

From podcasts and VR to advertising and loyalty, here are ten storylines to watch in media metrics in 2018 and beyond.

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