What Vox Learned from Building Groups and Creating Communities on Facebook

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In November 2016, when it became clear the future of the Affordable Care Act was in doubt, journalist Sarah Kliff, and members of Vox’s social team wanted to build a community for Americans most impacted by a possible repeal of the law. So they started the Facebook group “What’s Next? A Community for Obamacare Enrollees by Vox.”

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