What we learn about Indy newsrooms by comparing coverage of the Indy 500

Indianapolis is a sports town, and when big events come to Indy, residents have many choices when it comes to sports news. News consumers can learn a lot by looking at how local outlets covered the Indianapolis 500.

It’s not every year that the 500 sells out, but when it does, Indy residents can watch it on local TV. (When it doesn’t sell out, our market is subject to a local blackout of the coverage.) For the second year in a row, the event was sold out and FOX59 aired the “greatest spectacle in racing” to Indy residents.

Of course, fans are interested in the coverage of the race itself, but I was more interested in how local newsrooms provided information tailored to those of us living in this region.

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