Last Friday, October 22, a coalition of US States led by Texas released an unredacted version of the amended complaint filed against Google over its ad tech business, after a federal judge in New York held that much of the antitrust suit could be unsealed.
The original complaint filed in December 2020, echoes the findings of numerous competition authorities, including the UK Competition and Markets Authority, the French Autorité de la concurrence, and the Australian Competition and Consumer Commission (more on this later), all of which have found that Google has used its market power across the ad tech supply chain to engage in a variety of leveraging tactics that have distorted competition. In the meantime, the US Department of Justice is reportedly preparing to file its own lawsuit against Google, while the European Commission is also probing the latter over its ad tech practices.
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