What Will Happen to Advertising Dollars If Sports Go on a Coronavirus Hiatus Again?

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Sports are back. The MLB opens its season on July 23. The NBA will resume play on July 30, followed by the NHL’s return on Aug. 1. And the NFL is expected to start its season in September. However, with the number of coronavirus cases on the rise — including 59 NFL players that have tested positive — there remains the potential that major sports leagues return only to go on hiatus again.

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