What Works (and Doesn’t) for Advertising Your News Organization’s Subscriptions

Posted Wednesday, September 5, 2018 10:20 am

Natalie (Talia) Jomini Stroud, Yujin Kim and Jessica Collier | Center for Media Engagement

Subscriptions are a critical part of many newsroom business models. Newsrooms are using a variety of strategies to find new subscribers, from advertising via email to using sponsored posts on social media. But what works and what doesn’t?

The purpose of this report is to provide data on several possible strategies.

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What Works (and Doesn’t) for Advertising Your News Organization’s Subscriptions

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