What's Behind Nielsen's Plan to Break into Two Businesses

Posted Friday, November 8, 2019 10:00 am

Jack Neff | AdAge

Nielsen’s plan to break in two parts–Global Media and Global Connect—will make the media side of the business better by letting it focus more on how advertising sells things beyond the packaged-goods industry, according to David Kenny, CEO of Nielsen Holdings.

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What's Behind Nielsen's Plan to Break into Two Businesses

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