What's Behind the New York Times' Big Executive Shuffle

Levien was Thompson's first major executive hire, when he made her the Times chief revenue officer four years ago, poaching her from Forbes, where she had been pivotal in building that company's pioneering branded content business. In her four years at the Times, she has transformed its approach to advertising sales, re-skilling and re-training sales staff and moving profoundly to the kind of "consultative selling" model that many publishers talk about, but have been slow to execute.

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