What’s The Goal Of A News Site Homepage in 2017?

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Last week a new research paper hit the internet from the Engaging News Project on one of my favorite topics: the website redesign.

I pay particular attention to website redesigns because of what they tell us about the latest trends in how users experience news online and how we want users to experience the news. Layout decisions are informed by the biggest forces pressing on the news industry, including shifts in search and social referral traffic, the inexorable rise of mobile devices and digital subscriptions as a key indicator of the financial health of the news business.

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