When Brands Become Media: Mozilla Launches an Online Magazine Called Open Standard

By: Mathew Ingram | GigaOm

As publishing becomes something that virtually anyone can do, more and more brands are becoming media entities, from Coca-Cola with its magazine-style homepage to the growing Red Bull media empire. The latest example of this phenomenon at work comes from a somewhat different kind of brand, however: Mozilla — the non-profit foundation behind the open-source Firefox web browser — just launched an online magazine called Open Standard.