When Content Becomes a Virus, the Viral Scientists Ultimately Win

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The week or so between Christmas and New Year’s is always a slow period, even on social networks like Twitter, but one article made my feed light up despite the slowdown, at least for the media folks that I follow: namely, a piece in the New Yorker about Emerson Spartz, a 27-year-old entrepreneur the magazine refers to as the “King of Clickbait.” For most of my Twitter stream, the reaction to this piece was a combination of horror, disgust and resignation.

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