When It Comes To Video, More Publishers Are Betting On Mobile Web Versus Apps

Posted Thursday, February 2, 2017 10:45 am

Sahil Patel | Digiday

Outside of social platforms, people are more likely to watch mobile video on the web versus apps — and publishers are adapting.

Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player.

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When It Comes To Video, More Publishers Are Betting On Mobile Web Versus Apps

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