When La Presse Went All Digital, About Half of Print Readers Followed

Posted Tuesday, April 19, 2016 7:52 am

Lucia Moses | Digiday

When La Presse, Montreal’s upscale French-language daily, went all digital on weekdays as of Jan. 1, it pushed readers to its free tablet app.

Three months of data later, La Presse is claiming success. About half the paper’s daily print readers transitioned to the app, execs believe.

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When La Presse Went All Digital, About Half of Print Readers Followed

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