When the Government is One of Your Paper’s Biggest Advertisers

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When Enrique Rivas became mayor of the Mexican border town of Nuevo Laredo last October, the city’s small El Mañana newspaper turned its attention to covering his administration.

In the pages of the 93-year-old daily, which circulates some 15,000 copies on weekdays, reporters detailed everyday stories of local politics: Rivas had appointed women to key cabinet positions, discussed an eight-lane expansion of the World Trade Bridge with the mayor of Laredo, Texas, and talked about the city’s pothole problem.

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