Where Mobile Commerce is Going in 2016

Posted Tuesday, January 5, 2016 8:04 am

Hilary Milnes | Digiday

The 2015 holiday shopping season was a clear indication: Mobile commerce isn’t slowing down.

“It was a fantastic season for mobile purchasing and mobile giving,” said Matt Asay, vp of mobile at Adobe Marketing Cloud, “despite the fact that buying on the smartphone in particular causes a lot of stress.”

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Where Mobile Commerce is Going in 2016

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