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209 Multimedia recently streamlined its legal notice and obituary management with the help of Column’s Public Notice Platform, transforming an otherwise labor-intensive process into an efficient workflow. Saresa Shutes, who oversees legal notices, obituaries, and classifieds, previously spent hours manually handling ads, a process prone to human error. Now, thanks to Column, Shutes can process legal ads five times faster while drastically reducing mistakes, saving time and money for the company. With the addition of Column’s obituary platform, families and funeral homes can easily submit notices online, 24/7, with custom formatting, further simplifying the process for out-of-state customers.
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Explore how Iliffe Media Group uses AI to drive immediate new revenues with "Smart Ads." By offering an affordable, combined print and digital ad package, they turned a significant portion of their small print advertisers into digital clients. This efficient and cost-effective solution generated over 100 new ads per week within 20 days, creating a substantial six- to seven-digit pound revenue opportunity without adding operation overhead to their team. Learn how they bridged the digital gap for small print advertisers (and local sales teams), creating a win-win for both the publisher and advertisers. Don't miss this insightful case study.
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