Who Will Block the Ad Blockers? Publishers are Proceeding with Caution

Apple iOS 9 launched a week ago and with it comes the opportunity for users to install ad blocking software for its Safari mobile browser. So what are publishers doing to counter the added threat to the reach of their digital advertising?

It is a logical question. But I’m finding that, for now, the consensus response is to wait and gather more information, see what options vendors offer and puzzle through how best to preserve ad revenue and avoid antagonizing or running off users.