'Whole New World' for Publishers as Google Finally Scraps First Click Free

Posted Monday, October 2, 2017 8:16 am

Ken Doctor | The Street

Google's decade-plus First Click Free program sounded innocuous enough.

In the Alphabet Inc. unit's perpetual effort to keep the open web free, Google promised a search throughway to news pages. If publishers wanted to be easily found, they found little choice but to accept the mandates of First Click Free.

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'Whole New World' for Publishers as Google Finally Scraps First Click Free

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