Why Ad Buyers Are Upbeat on The New York Times’ Digital Transformation

By: Lucia Moses | Digiday

A lot has changed since media watchers were writing The New York Times’ obituary. The venerable newspaper has brought in new ad leadership. It’s making moves to think Web-first after its internal Innovation Report criticized the newsroom as too print-centric. The Times is projecting 1 million digital subscribers this year, and it has won praise for its native ad product.