Why Ad Tech Is Like a Broken Vending Machine

By: Brian Morrissey | Digiday

There is no shortage of ebullient forecasts for the future of programmatic advertising. Growth is up and to the right. Automation is here and everyone must adapt. Madison Avenue is becoming like Wall Street.

And yet, beneath the surface of the excited proclamations, many made by companies with a financial interest in the automation of media, there are a raft of problems. Fraud continues to be a major issue.