Digital publishing can look like an ecosystem where only the biggest can survive. But not everybody is doggedly chasing scale. In fact, some are even aspiring to be midsize: Just this week, Verge co-founder Joshua Topolsky announced he was creating The Outline, a new site designed to reach an audience of 10 million to 15 million, according to The Wall Street Journal.
With that in mind, we’re taking a look at a few digital publishers that have managed to thrive by embracing the middle. First up: Breaking Media.
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