Why Customer Value Nurturing is Key to Digital Subscriber Success

Posted Thursday, December 13, 2018 11:30 am

Shelley Seale | INMA

Based on a year-long study of media subscription strategies all over the world, INMA’s Researcher-in-Residence Grzegorz Piechota of Oxford University collected the best practices in news subscriber marketing. From this research, he developed practical frameworks for publishers to plan their value nurturing efforts.

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Why Customer Value Nurturing is Key to Digital Subscriber Success

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