Why El Pais Owner Prisa is Shifting from Header Bidding to Server-Side Bidding in Nine Markets

Posted Friday, September 22, 2017 1:00 pm

Jessica Davies | Digiday

Running programmatic ad operations across multiple countries can be an operational nightmare. Spanish- and Portuguese-language media group Prisa, which owns major national newspapers like El País and spans 22 markets, thinks it’s found the answer with server-to-server integration.

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Why El Pais Owner Prisa is Shifting from Header Bidding to Server-Side Bidding in Nine Markets

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