The messaging app Telegram, now with 100 million active monthly users worldwide, is still small compared to the likes of WhatsApp, with a billion active monthly users, or Facebook Messenger, with 800 million.
Still, some think its potential is greater than its numbers would suggest.
A product of the Edward Snowden fallout, Telegram became popular because of its message encryption: Messages can only be read by the intended recipient. “It was a watershed moment, culturally,” said Rob Scotland, business strategy director at Leo Burnett.
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