The very first opinion column I wrote as news media editor for BarrettMedia.com carried one blunt verdict: Facebook was a dead platform for news media. I told readers that lighting a fire in the kitchen would be a better use of their time than posting content to that blue app. That verdict just changed.
Facebook confirmed last week that it’s testing a video-first experience on its mobile app. Open the app, and instead of the familiar news feed, you’ll land on a full-screen, TikTok-style video player. Meta says the classic feed isn’t disappearing — it’ll simply shift to a second tab, and users can opt back into it whenever they want. Still, the intent behind this test is impossible to miss.
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