Why Media Companies Should Pay Attention to Medium’s Native Ads

By: Mathew Ingram | GigaOm

There are plenty of things about Medium that are interesting from a media point of view, including the fact that it is a blend of platform and publisher — hosting content that others write for free, but also commissioning its own content from established writers. But one of the things that doesn’t get written about a lot is the company’s approach to native advertising or sponsored content, which is something I think more media outlets should be paying attention to, and/or stealing ideas from if they can.