Why Mobile Native Advertising is Key for Connecting With Users

Mobile native advertising is proving to be an effective mobile ad strategy, with campaigns from Dunkin’ Donuts, Pandora and EA seeing significant results compared to other forms of mobile ads, according to the new Guidance Report, Mobile Native Advertising from the Mobile Marketing Association.

The information suggests that native advertising is vital on mobile with an average click-through rate six times higher than traditional ads. A recent native ad campaign from Pandora located on Celtra and Hearst Magazines UK mobile properties saw 150 percent higher expansion rates compared to standard expandable advertisements.