Why ‘News for Millennials’ Media Plays Never Panned Out


Once upon a time, news needed to be remade for millennials.

The 21st century’s second decade was new, and a perfect storm was brewing: Publishers, particularly digital-native ones, were hunting for scale; Facebook, fresh off an IPO, was hungry for content that would attract more user attention; and venture capitalists, watching geysers of free money shoot out of the federal reserve, were looking for new investment opportunities.

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