Why Newspaper Ad Sales Are Not Recovering

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By: Alan D. Mutter | Reflections of a Newsosaur

Nearly two years after the U.S. economy began climbing out of the worst recession since the 1930s, advertising sales at newspapers have yet to hit bottom.

Now, the question haunting every newspaper executive is: How low will they go? And the daunting question for them is: What can turn things around?

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